whiff magg
magazine

whiff is a magg about smells.

It's a magg about escaping the putrid stench of the Court of Master Smelliers and their tyrannical reign over all things odorous.

whiff is a manifesto.

We, the whiff-certified smelliers, will reclaim for all what once was free.

As the great Jimmy John famously proclaimed:

FREE SMELLS. ∞

whiff magg vol. 1:‍
Saddle-stitched, 37 pages, 7x10" closed.

Physical: $20+shipping.
Digital [PDF]: $5 /or in exchange for $10 donations to groups in defense of the oppressed. Receipts within the week qualify. Donations will be matched up to $500.
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All funds from purchases, including donation amounts, will be divided among the contributing smelliers.
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To purchase vol. 1 or contribute material for vol. 2, contact whiffmagg@gmail.com

Click above to sniff the magg in its entirety. Purchase to turn the magg 90° and smell Tran's artwork the way it was meant to be.*

*No, the magg is not scratch-and-sniff. If you scratch it, it will smell like a magg. A smell with a right to exist, unfiltered, like any other.

The core message of whiff is that all smelliers—and smells—are of equal ranking. No nose or smell should be held in a higher or lower regard than any other.

To spread the message of the magg, a booth stood for three days in March of 2020. The Free Smells booth rallied for the freedom of the nose at a time when the nose was set to be indefinitely detained for its unfortunate ability to spread a message of its own: particle-borne illness.

In theory, the purpose of the Free Smells booth was simple. Smell the smells, open the Free Smells notebook, write down how they make you feel. In practice...

The Free Smells booth was a wall-mounted contradiction.

From afar—a beckoning call, like a hot-dog monger at the ball game. "Freeeee smells! Get yer free smells here!"

Upon approach—"Hey pal. Here's your smells, but first... wash your hands." The last parental guidance you'd expect to receive at the ball game.

"Also... don't touch 'em to your nose."

All in the name of keeping our smelliers alive and sniffing.

whiff vol. 1 contributors:

Meitav Elon Arusha ∞ Joseph Bulman ∞ Kathy Schwab Bulman ∞ Keith O. Daly ∞ D.T. Daman ∞ Kyle Dong ∞ Allegra Harvard ∞ Elijah Newman ∞ Stank Rod ∞ Christabel Soto ∞ Tran Tran ∞ Will Wisniewski

submit your smell-related material for a future issue:
whiffmagg@gmail.com